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Turn Conference Introductions into Ongoing Connections

Harvard Business Review Management Tip of the Day

Feb 4 2016

After your next conference, social media tools can help you follow up with the people you really want to make a part of your professional network.

Try these strategies:

  • Install a business-card-processing app on your smartphone that can scan cards with a camera and convert them to contact information.
  • If you meet someone and hit it off, connect right away. Send your pal a tweet from your smartphone right then and there.
  • At the end of each trip, make a “keeper” pile of business cards for people you want to stay in touch with, then use your business card app to capture them.
  • Use your business card app’s social networking function to send each person a LinkedIn connection invitation.
  • Send your “keepers” a personal e-mail saying how much you enjoyed meeting them and suggesting when or how you’ll follow up.

Adapted from “What to Do with All the Business Cards from Your Last Conference,” by Alexandra Samuel


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Register Now for PRSM2016 National Conference and Expect the Unexpected!

Expect the Unexpected at this year’s PRSM2016 National Conference, April 25 – 27 in Long Beach, CA. Beat the crowd and register today!  PRSM2016, the annual, premier gathering of PRSM members offers great opportunities for every PRSM member to Connect, Contribute and Collaborate.

From the opening session to hundreds of networking opportunities, a packed-out exhibit hall and leading-edge educational sessions, this year’s conference promises to deliver the unexpected. Learn about the latest industry tools and trends, how to reduce costs, how to use social media to maximize both your company and personal brand, and the latest in sourcing, HVAC, and refrigeration.  All at PRSM2016.

To register and book your hotel click here.



Retailer Justification Toolkit

The Retailer Justification Toolkit is full of helpful information for you to customize and present to your management to attend the PRSM2016 National Conference.

What will you bring back to your company that will directly impact your company in terms of education, networking and supplier connections is top of mind as PRSM Association plans and executes each conference.



Expect the Unexpected

ExpecttheUnexpected-sliderHow does a marketing team come up with a theme for PRSM’s biggest event of the year – the PRSM2016 National Conference? Our goal was to come up with a theme that resonated with what was going on in the industry and provide context for a memorable experience for attendees at the event.   Sounds simple but as with most things, it’s always much harder than it seems.

With 2015 marking the 20th year anniversary of PRSM, we’ve done a lot of looking back this year.  So looking at the themes over the last 10 years was a natural place to start. We also analyzed our competitors and partner organizations and assessed a wide variety of high profile conferences we’d love to attend because the marketing stands out in the sea of emails that come across our desk every week.